Through my consultant-as-partner approach, I provide management consulting services from ideas to strategy, branding, communication and scaling
As an experienced creative manager, I work with people and companies that benefit from my creative approach and wide background in media and marketing, building startups and consulting corporations. Read more about me…
Creative Strategy & Roadmapping
I start with building a deep understanding of the company culture, strengths and opportunities as well as organizational structure. Backed by data-driven research, I’m aiming to create holistic strategies that consider both business and innovation aspirations, internal and external trends of the present and future.
Using lean methodologies and models, I’m able to bring down the cost of new initiavies and significantly reduce risks that are commonly considered inevitable for innovative processes.
From startups to corporations my unique set of competencies enables me to be a valuable partner for building your innovation and communication roadmap – combining business strategies with innovative tactics.
Public Relations & Digital Marketing
Many great ideas get lost due to a lack of awareness. Great innovation, however, has the benefit of increased public interest that is not to be underestimated but embraced. Media interest and guerilla marketing (growth hacking) need to be part of the strategy for innovation initiatives from the very beginning so that it could increase the return on investment. Some innovation initiatives are even targeted solely as marketing projects as the development cost of the product can be significantly smaller than the marketing value it brings once released.
Any innovation initiative that doesn’t include the media and marketing plan in its strategy risks losing a significant added value and lost opportunity.
Having created viral marketing campaigns and national media coverage with nonexistent marketing budgets with several of my startup companies, I’m well prepared to guide you in your marketing strategy and campaign management for innovation projects.
Innovation efforts require highly efficient communication throughout the organisation both horizontally as well as vertically.
I’m keen to understand tacit and explicit organisational knowledge transfer between people and divisions.
For an efficient innovation to happen, it is not enough to have well-structured explicit knowledge protocols and frameworks – innovation output also requires effective tacit knowledge transfer between a number of people through internalization and socialization.
Read more about communication on our blog: How to Scale Organisational Change?
Brand & Design Management
Every business has a brand – even the ones that don’t know it. And it is often not what the CEO or employees think. The brand is what others think about your business, not what you think of it. It is the combination of all external aspects – your product, your history, your workforce and working environment, your impact, your public appearances, communication, and your visual identity.
If you don’t manage your brand, others will. And brand management is far from just being visual identity management. In the current time and age, brand management includes solving customer problems that exceed your offerings, social responsibility, exemplary business operations, an inclusive working environment and so much more. I’m here to help you get the hang of it all.
Design Thinking & Creativity
Many of my clients approach me before they have any specific ideas. They might have a dream, a vision they wish to achieve, or a business challenge, but not yet an understanding of how to reach this goal. I will start by putting together a toolbox of design thinking methodologies to help the management team map out different possibilities and opportunities to consider. It is the external viewpoint and out-of-the-box thinking that helps managers notice the vast opportunities as well as threats facing them in close proximity.
I can work with you one-on-one helping to map out different opportunities or with your whole management team in a workshop format.
Innovation & Validation
How come innovation is considered risky while marketing is not usually considered a risky endeavour? Just like innovation, every considerable marketing effort includes some risk but that risk is managed. Similarly, the risk of innovation is manageable. Innovation is risky only when not managed appropriately.
Taking a truly lean approach to innovation discovery, a number of innovation initiatives can be validated cost-effectively and quickly, enabling the resources to be directed on the high-potential opportunities early on in the process.
I’m here to help you manage your innovation risks by firstly mapping the innovation landscape and then choosing the appropriate strategy for each type of innovation – as the approach for different innovation types is often vastly different and even opposing each other.