Ehasoo & Sons (then Rubiks Digital) was founded by Erik Ehasoo and technical partners in April 2013 as a development house focusing on emerging mobile technologies. To gain traction, experience, and connections, the team behind Rubiks Digital was actively taking part in a variety of product development competitions and got high results from each of them:
- In 2013, Rubiks Digital team became Favourite Of The Audience and got the Second Place in Garage48 EMT Appmillionaire Camp 2013 in Tallinn, Estonia.
- In 2014, Rubiks Digital team got the Microsoft Special Prize in Garage48 Minsk, Belarus.
- In 2014, Rubiks Digital Game Development Team got the first place in IGDA Game Jam 2014 – Less is More.
- In 2015, Rubiks Digital team got the Second Place and Special Price on e-Residency Garage48 in Vormsi island, Estonia.
- In 2019, Rubiks Digital team got the Favourite of the Audience Award in Digital Nation Hackathon in Vormsi island, Estonia.
From the very beginning, the strength of the founding team has been in the integration between technology and business and so in 2015 the company made a strategic decision to leave out development and focus on project management. Choosing the outsourcing partners based on specific project needs and client interest enabled the agency to become free from technical barriers and extend its scope of business.
From project management, Rubiks Digital team expanded to digital innovation consulting as well as launching its own inhouse startup companies and side hustles. The team had built a unique value proposition of combining the strong practical experience of technical architectures, lean product management, business development and startups with sympathy and understanding of corporate culture and leadership.
In early 2020 the full ownership of the company was bought back by Erik Ehasoo and his family and rebranded to Ehasoo & Sons to focus exclusively on innovation management – both through external consulting and supporting the few startup endeavours of the company.
About Erik Ehasoo
“I am a proud generalist. I work with people and companies that benefit from my creative approach and wide background in innovation, building startups, consulting corporations and government organisations, working in new media and marketing.
10 years as a CEO in innovation-led companies, I’m now passionate to share my experience to help others drive ROI through digital transformation, innovation and creativity. My consulting services include innovation management, design thinking & creativity, innovation discovery & validation, strategy & roadmapping, new media & communication.
I believe in making peoples lives meaningful. I believe in enhancing people fulfil their full potential and find meaning in their career and business. I believe in increasing the meaningful time people have in their lives – time spent with family and friends doing things that matter. I believe in reducing waste – meaningless time and effort spent using services we don’t need, doing things we don’t want, buying stuff that makes us worse off.
I consider my life goal – to build a global democratic organisation (owned by its employees) and promote new ways of doing business.
Politically I have my own beliefs and thoughts but they can’t be fit in any political (right, left, conservative, liberal etc) frameworks – life is not black and white. The same goes for religion – I believe in God but not in religion.
In my blog medium.com/@erikehasoo I share my life experiences, thoughts and vision about innovation & business, the Estonian thing and the richness of the world in its own way. In our closed Facebook group for innovation leaders, I share my latest insights on innovation management, trends and future. Feel free to join me!”